Collaborative Storytelling as a system and a technology ads a new feature to storytelling. Since the inception of the internet, blogs, authoring apps, enable digital publishing for authors to address their audiences, democratize publishing. They rely on the ingenuity, creativity of individuals. Collaborative Storytelling is a new, additional layer which opens authoring to teams, groups, ecosystems, to create stories, contents, collaboratively.

WHAT MAKES THE DIFFERENCE?

The main difference is comparable to sports: individual sports and group sports. There is not one better than the other, they are different. Some people like to run their race as individuals, others like to play ballgames in teams. Different sports attract different audiences.
Collaborative storytelling is attractive in particular for people who think they are not very much skilled in authoring and discover and unlock their abilities while creating stories together with other contributors. Collaborative Storytelling is a different, a new user experience as summarized in the slogan “Telling Stories Together”.

DIGITAL AND SOCIAL

Collaborative Storytelling needs both, a) a system and a technology, b) a vibrant community.
The collaborative storytelling system contains technology, elaborate features, templates, a collection of royalty-free media, royalty-free for the community. The technology is seamlessly cloud-based technology for PC/Mac, mobile operating systems.
The community is designed as a special interest ecosystem where storytellers meet, initiate groups for private or public projects, assess, discuss their stories and projects.

THE MAIN USE CASES

During a 12 months experimental period, the following use cases are identified as particular eligible for Collaborative Storytelling:
  • Education
  • Literature
  • Journalism
  • Marketing
Another promising use case is collaborative storytelling for therapeutical purposes.

PRIVATE AND PUBLIC STORYTELLING

Collaborative storytelling blurs the lines between private and public storytelling.

THE DIFFERENCE BETWEEN COLLABORATIVE STORYTELLING AND SOCIAL MEDIA

Though a social media posting with answers is an entity, the outcome can be very different, is not predictable, often confused.
  • A collaborative story is created at will, with a purpose, a frame, regulations, with the objective to be published as a story, content for an audience.
  • The content of a social media posting may be forgotten after 20 minutes, a collaborative story lasts as long as it is published.
  • A social media posting is monetized by the operator (Facebook, LinkedIn etc.) himself with selling ads. A collaborative story can be monetized by the storytellers themselves with sales on the Storyzone platform and others.
  • Storyzone does not sell privacy information to advertisers.

EXPERIENCES SO FAR

Collaborative storytelling functions pretty well in social ecosystems where people have longstanding relations. The main catalysator in the beginning of a story team is not the story but the social contact. The conventional social media environment is not enough to build a competent and trustworthy storyteller community.